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  • Writer's pictureNisarg Naik

3 Tips to excel in post covid IT world

Covid-19 has disturbed the way the world does business and basically functions. The way we work now should be set in a new context, accepting new facts. But if Covid-19 has a single business legacy, it will be the acceleration that has shifted to the original digital mindset. Consumers prefer digital engagement over traditional engagement, so the pressure is on businesses to move faster in the digital age across all business activities.

But what are the pitfalls in the creation of the first digital mind? Is it about technology? People or processes? Or about all three?

Here are three top tips to make sure you are prepared for the new trends to excel in post-Covid:

Technology: Digital start-up businesses embrace all types of technology. The use of AI and automation, for example, continues to grow, and the adoption of cloud technology continues to damage along its major growth curve due to the elegance and flexibility that provides organizations at a time when the workplace and end-user needs are uncertain. Cloud-based technologies preceded the use of AI-like technologies. When looking to measure your technical needs, you need to look at the structure of your organization. Make sure your organization is designed for meaningful, digital engagement with your customers. It is a fact that it costs seven times more to sign up a new customer than to grow an existing business. So, make sure your technology, people, and processes are designed to make the best of this newly acquired new customer experience and build lasting relationships. Any investment you make in the process of dealing with customers, skills, or technologies (social channels, remote operating platforms, collaboration tools, etc.) will not go to waste.

People: Create fast and easy ways to target your customers. Trust and empower your employees to manage their responsibilities wisely and achieve their goals. Given that the current capacity is five generations, identify digital natives in your organization who can act as agents for change and can effectively train those who may be open to doing things differently. In the long run, keep in touch with your employees regularly and maintain a level of understanding of how employees want to work now and in the future. Understanding their choices and their motivation is important. If your business relies on human interaction and processes, put people at the center of everything you do. And the people here are your customers and employees because finding the right one will ensure a bright future for all.

Digital mindset = Digital culture: Success in adopting your organization's first digital mindset depends largely on the strength and vision of leadership, but also the ability to communicate. Now that your first digital plan is in place, consider appointing storytellers within the organization to help communicate and refine this approach, from leadership to stores. This first digital approach should be a red thread that applies to all decisions within every departmental organization from HR policy setting, to sales and marketing, development, and finance. In addition to thinking, it is a tradition. And this tradition will shape the way future employees come into the business and capture how Covid-19 has disrupted any previous operating system. How we now work should be set in a new context.

Unfortunately, being the first digital organization is no longer about choice. The consumer choice for digital engagement means that, if you want to survive, never forget the prosperity, in the future that requires digital transformation, being left behind is not an option.

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