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  • Writer's pictureNisarg Naik

Steps to improve email delivery rate

We all get unwanted emails - it seems that the more we try to avoid them, the more we get. Messages from advertisers, friends, coworkers, clients, and prospects competing for attention in overcrowded email folders. Currently, most emails do not reach the inbox for reading; these emails are often blocked in spam filters. IT support experts continue to redefine ways to prevent spam from hitting the inbox.

The following three tips, if done in concert, are guaranteed to improve your email delivery rates:

  • Always Use the Checklist

Sending emails only to those who have asked to receive them is an important part of raising service delivery rates. Marketing of purchased or rented lists is not based on consent and will increase the number of complaints received. Additionally, the increasing number of unsubscribing people will cause your email address to be filtered or blocked. All subscribers or interested recipients should be encouraged to include your email address or domain in their "trusted senders" list, to ensure that emails reach their inbox, instead of the junk folder.

  • Avoid using Spammer Tactics

As a rule of thumb, every email should appear to have been sent from a friend, coworker, colleague, or other professional. Customizing all emails will contribute to higher delivery levels and can also increase their openness and responsiveness levels. Customizing email does not require support for backup technology, but requires:

• Use your first and last name always

• You always use a person's name in an email presentation

• Always includes a signature that includes contact details

The emails sent at certain times of the day - in large quantities - on certain days of the week raise suspicion for ISPs. When emails are sent late at night, they are often marked as spam and not delivered. Since ISPs tend to prefer email sent inconsistently, being aware of the time, dates, and volume of emails increase delivery rates, as spammers often send late at night and at random times.

  • Stay Compliant with Can-Spam

Staying in line with the Can-Spam Act of 2003 is less expensive but can be a tedious and tedious task. Ways to stay submissive are easy to remember: first, enter a subject line that is not deceptive. Make sure this contains a signature with the business address, phone number, and instructions on how to unsubscribe from, if necessary. Next, get the spam points for each email before sending it. A spam checker is responsible for analyzing each email carefully and rating it depending upon its perception by spam filters. If the checker indicates a problem, that email may not appear in the recipient's inbox. Email can be changed immediately and re-evaluated until it finds “OK” to send, without the high risk of being marked as spam.

Any email that has been reported as spam may end up creating problems for the campaign. Besides, emails that "bounce" or can be delivered to the intended recipient can have a detrimental effect on your delivery levels; these email addresses should be removed immediately to avoid further complaints, blocking, or blacklisting with your address or domain altogether. Businesses are increasingly aware of the Internet and are cautious when checking and answering emails. Now, more than ever, it's time to focus on creating targeted, timely and engaging content that users will want to read regularly. By continuing to follow these three tips, delivery costs will increase - and your customers.

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